Concentrated Marketing and Its Role in Mitigating Customer Fluctuations. Al-Furat Journal of Innovations in Management Sciences , [S. l.], v. 1, n. 3, p. 104–116, 2025. Disponível em: https://afjims.atu.edu.iq/index.php/ms/article/view/40. Acesso em: 3 jun. 2026.