Marketing Engineering and Its Role in Supporting the Customer Journey An Analytical Study of the Opinions of a Sample of Students at Imam Ja’far al-Sadiq University (peace be upon him), Najaf Branch. Al-Furat Journal of Innovations in Management Sciences, [S. l.], v. 1, n. 3, p. 117–136, 2025. Disponível em: https://afjims.atu.edu.iq/index.php/ms/article/view/42. Acesso em: 18 aug. 2025.