Green banking marketing and its impact on consumer behavior:An analytical study of the opinions of a sample of individuals working in some branches of government banks in Najaf Governorate. Al-Furat Journal of Innovations in Management Sciences , [S. l.], v. 2, n. 2, p. 38–64, 2026. Disponível em: https://afjims.atu.edu.iq/index.php/ms/article/view/104. Acesso em: 16 oct. 2026.