Value-Based Marketing and Its Role in Strengthening Customer Advocacy. Al-Furat Journal of Innovations in Management Sciences , [S. l.], v. 2, n. 2, p. 155–174, 2026. Disponível em: https://afjims.atu.edu.iq/index.php/ms/article/view/134. Acesso em: 16 oct. 2026.