“Marketing Engineering and Its Role in Supporting the Customer Journey An Analytical Study of the Opinions of a Sample of Students at Imam Ja’far Al-Sadiq University (peace Be Upon him), Najaf Branch”. 2025. Al-Furat Journal of Innovations in Management Sciences 1 (3): 117-36. https://afjims.atu.edu.iq/index.php/ms/article/view/42.