Artificial Intelligence Readiness and Its Effect on Achieving Competitive Advantage: An Analytical Study at AI-Furat AI-Awsat Technical University

Abstract

This study aims to explore the relationship between artificial intelligence readiness and competitive advantage. A sample of 189 were collected using a questionnaire. Data were analysed using PLS-SEM. The study found a significant direct effect of artificial intelligence readiness on competitive advantage. Also, the results showed four dimensions of AI readiness contributed to this effect which are: 1) Infrastructure; 2) Human Resources; 3) Funding; 4) Training. The recommendation focused or improving these four aspects to enhance AI readiness at Al Furat Al Awsat Technical University.