Entrepreneurial human capital and its role in developing digital transformation strategies (An analytical study in the Najaf Martyrs Directorate)

Abstract

The main objective of the study revolves around analyzing the nature of the relationship between two main variables, namely (entrepreneurial human capital, digital transformation strategies) by surveying and analyzing the opinions of senior management at all levels, represented by heads of departments, divisions and units in the Directorate of Martyrs of Najaf Al-Ashraf, using the intentional sample and the comprehensive survey method for all decision-makers in the directorate, the study sample. The study was based on a problem stemming from the field reality of the organization under study, represented by the important role of using and developing digital transformation strategies and benefiting from workers with skills, experience and capabilities, who represent the entrepreneurial human capital in the directorate. The size of the total community, represented by the director and his assistants, heads of departments and divisions, and officials of divisions and units in the Directorate of Martyrs of Najaf Al-Ashraf, amounting to (100), the researcher distributed the questionnaire to all members of this community, and the returned forms were (98), and the number of questionnaires valid for statistical analysis amounted to (90) questionnaires. The researcher used a set of statistical methods, such as Cronbach's alpha coefficient and regression analysis, using statistical programs (Spss.v26 and Smart Pls) to analyze data and extract results. The value of this study stems from the importance of its variables in light of rapid technological and digital development, which are essential for organizations to keep pace with these developments and implement digital transformation strategies in their service delivery. The results showed that entrepreneurial human capital plays a significant role in the Najaf Martyrs Directorate, as this variable received high levels of attention. The results also demonstrated its significant role in developing digital transformation strategies, as these strategies have not received sufficient attention from management at various levels within the organization under study. Therefore, the researcher recommends the need to improve and develop digital transformation strategies in the Najaf Martyrs Directorate, based on a clear strategic vision, and to adopt initiatives that support a culture of innovation and intellectual knowledge. Support should also be provided for digital capabilities and the use of technology in line with the strategic objectives the directorate seeks to achieve in providing services to the families of martyrs in Najaf Governorate.